How To Set Up Google Places for Local Business Owners

So you are a local business owner looking to start with internet marketing services for your business.One of the best places to start is by using local business directory websites such as Google local, Yahoo local, Bing local, Superpages, Yellowpages, Foursquare, 411, mapquest, local.com, MerchantCircle…. to name a few of the top local business listing websites and local business website services.As Google controls about 65% of all search, Google local is perhaps the best place to start, second being Yahoo local, third being Bing local. These local business listing websites on search engines and mobile search engines can have a tremendous impact on most local business owners bottom line if the submission process is executed properly.Now if you are a business owner and think that you have no need for using these local business directory websites, you are sadly mistaken, and we can prove it. Simply search in Google, a keyword pertaining to your business along with the area you are in- I.e- “NYC carpenters”. You should see numerous local listings search results for just about any service or business in a specific area. By performing a simple search, you should see that your competitors are already using Google local maps for their business and possibly the paid Google local pay per click service for Google maps business listings.Local Google Listing Tips For Business Owners –
First and foremost, keep keywords in title, description, and anywhere else keywords could be used that pertain to your business and also the area your business services – I.e”NYC carpentry”
add all pertinent information- categories of industry, keywords, store hours, brands/products,main services
add videos
add pictures,logo
tracking 1-800 phone number
Add offers and coupons frequently to your listingsGoogle Local Business Listing ServicesOnce you have added all relevant information to your businesses Google maps listing, you will be asked to confirm all information of the listing. Once you have confirmed your business information, you will be asked how you want to confirm your Google maps business listing with Google for final approval. There are generally two options, one being a postcard, which is sent out by Google to your business address. On this postcard is a special pin number that you will need to enter into your Google maps business listing before Google lists your Google maps business listing in search engines and mobile search engines. The other option for final confirmation of your local Google business listing is by confirming by phone/mobile phone. This method works similar to the first option, meaning you select the “phone confirmation” option, Google then calls the business phone number entered in your Google business listing dashboard with a pin number, you then simply enter this pin number in the input field on the same page you selected the phone confirmation option.After your Google listing is confirmed, your local business listing should be live within 24-48 hours.Does this sound a little to confusing for you? If so,you could use a Google local business listing service or a Google Maps listing service to get this type of internet marketing completed for your business.Local Business Marketing and Local Advertising OnlineIt is highly recommended that your business not only uses local business directory websites, but also other forms of organic search engine marketing services and internet marketing services. By doing so, your business would receive more exposure to its storefront, website, local online business listings, social media profiles, and content and media sites. Effectively using internet marketing services and mobile marketing services can ultimately provide more traffic, exposure, phone calls, leads, and sales for your business.The question you need to ask yourself is- Can your business afford NOT to use internet marketing and internet advertising services, mobile marketing and mobile advertising services, and local internet marketing services?We will leave it you, your business, and your main competition…

Low Interest Business Loans

Regardless of the state of the economy, all entrepreneurs, either new at their trade or old hats in business, when seeking financing, tend to get caught up in haggling over the lowest possible interest rate that they can achieve.Who can blame them? Cost savings – especially while we are still experiencing recession like economic symptoms – may be the key to their business’s survival and their personal financial future.But, sometimes, merely basing a financing decision on just its cost (its interest rate in this case) alone can be even more detrimental. All business decisions should be taken in the whole – with both benefits and costs consider simultaneously – especially with business loans.Let me explain: In today’s market, any offer of a business loan – regardless of its costs – should not be taken lightly given the fact that these business transactions are hard to come by. Thinking that this interest rate is too high and that a better one will come along tomorrow may just be destructive thinking as nothing may come along tomorrow – especially in this continued sluggish economy and all lenders being overly cautious.Further, if the business owner’s decision hinges so much on the rate of the loan, then maybe a business loan is not something the business truly needs at this time or may be a decision that just spirals the business further along an unhealthy path.Example: Let’s take a simple but common business loan situation. A $100,000 loan for 5 years with monthly payments at 8% interest. This loan would require monthly payments of $2,028 for the next 60 months. Now, let’s say the interest rate was 12% instead of 8%. This would result in a monthly payment of $2,225 – nearly $200 per month higher. A significant increase – nearly 10% higher with the larger interest rate.This is what most business owners, when seeking outside capital tend to get caught up in – the lower rate means more savings for the business and thus a better decision.But, what happens if the current lender will not lower the rate from 12% to 8%? Or, if another, lower rate loan / lender does not come along? Is it still a good business decision?Looking at the cost of the loan or the interest rate is purely one sided and could potential affect the long-term viability of your business – the benefits of the loan also have to be weighed in.Let’s say that the business can take that $100,000 loan and use it to generate an additional $5,000 in new, monthly business income. Does it really matter the interest rate at this point as the nearly $200 difference in the rate is really trivial (especially over the 60 months period) compared to possibly declining the higher rate loan and getting nothing in return (losing out on the $5,000 in new revenue per month).Or, what if the business would only be able to generate $1,000 in new, extra income from the $100,000 loans? Then no matter what the interest rate (8%, 12% 50% or higher), the business should not even be considering a loan in this situation.Why do I bring this up? Simply because I have seen business after business either lose out on their future potential or fatally harm their organization over a mere one or two percent increase in a business loan rate. We are just conditioned to think that if we do not get the rate we feel we deserve – then the deal is bad for us. That can not be further from the truth. Know that these conditioning instincts we tend to have are more from the fact that competitors (those other lenders seeking our business) tell us we can do better or that we deserve better – but in end only finding out that those ploys never really work to our benefit.The lesson here is that all business decisions are more complex then we may initially think or been lead to believe. We are taught from very early in life to negotiate for the lowest costs – like zero interest car loans or buy now with “the lowest mortgage rates in decades” – either case, one would not buy a car or a house (regardless of the interest rate) if there was not a great need – a need that provides more in benefits then its costs.The same should be done with business loans. Loans are merely an asset to a business and should be treated as such. Business loan assets should be used to generate more in revenue than they cost – the more the better. If they are not being used (like any other business asset) to generate the greatest benefit that they can generate, then they should be pulled from whatever use they are currently being employed in and put into use that will generate the greater benefit. It is simply a law of business.Thus, merely focusing on only one side of a business decision – the interest rate for a business loan decision – can have an unforeseen, adverse affect on the business – creating more harm then good. The entire situation should be taken into advice before a decision is made.In fact, in the case outlined above, the interest rate can increase as high as 56% for the 60 months before the cost would outweigh the benefits – provided there were no additional costs associated with the loan.In my experience, I have always found it much easier to look at the benefits first (like the increased monthly revenue that can be generated) then search out the lowest costs options to receive those benefits. But, as stated, this is essentially opposite of what we tend to be taught in our society or in our markets (remember the zero percentage auto loans – which have the lost interest revenue built into the price). But, sometimes the best entrepreneurs think outside the box and tend to go against any conventional wisdom we may have been subject to – mostly for the benefit of others and not ourselves.Therefore, when seeking a business loan and finding yourself fighting hard for a small decrease in your interest rate – be sure to step back for a moment and look at the entire picture – as a low interest business loan may not be in the best interest of the business in all circumstances.

Creative Web Design For Your Company – A Step by Step Process

The process of identity design is often taken for granted during business and project development. Ignoring this practice can result in an ineffective creative marketing campaign. The backbone to this process is centered around conceptual development and creative design. Integrating these elements into the development process and creative marketing campaign ensures that a number of critical issues are addressed. Producing a great website requires the successful conceptual development and a big picture approach to the overall project.Brainstorming: The first step in the creative design process is to ask yourself and colleagues the following questions:1) Who is your target audience?
2) What do you want to say / market?
3) What is your budget / timeline?
4) How will you measure success / failure?Choosing the RIGHT Design Firm: Choosing to contract out creative web design can be a big decision. Making sure you pick the best firm for you can be an extensive process but is worth the time. Here are a few tips on making your choice.1) Communication Is Key – How does the firm handle communication? Are they easy to reach by Phone and E-mail? Are they willing to meet you face-to-face? Are they attentive to your ideas?2) History Tells A Story – Can the firm actually handle your project? Have they completed a project similar to yours?3) The Firm Must WORK For You – Often websites are launched and then forgotten, is the firm willing to help you add to your website and work with you in the long term?Concept Breakout: A concept breakout can act as a rough blueprint for your new website and help communicate your ideas with your creative web design firm. This should be built while communicating with your web design firm to make sure you understand all of the options and possibilities for your website.Concept Proofs: Make sure your web design firm provides you with concept proofs before the development process begins. Review the proofs carefully and don’t be afraid to ask questions.Creative Web Design Development: Once the design proof has been approved your web design firm will begin the development process. It’s important to make sure the website is moving in the right direction, but to not rush the project’s development.Usability Testing: It’s not uncommon to find usability issues and bugs after a working draft of the website is published. It’s important to test the website thoroughly before taking it live. The last thing you want is a client uncovering overlooked issues with the website.These are the core elements to creative, organized, and quality creative web design.